Author/Authors :
İLİSULU, Tevfik İnanç Başkent Üniversitesi - Güzel sanatlar Tasarım ve Mimarlık Fakültesi - Görsel Sanatlar ve Tasarım Bölümü, Turkey
Abstract :
Competition in the field of trade increased with each passing day, many companies in every industry, wants to increase sales by creating a brand. Especially, to create a brand to be memorable and emotional dimensions of influencing the consumer is required. If a brand mascot can communicate directly to the target audience, the brand will add value. In this article, the concept of brand formation and the effects of brand and in terms of design approaches will be analyzed.
