Author/Authors :
İLİSULU, Tevfik İnanç Başkent Üniversitesi - Güzel sanatlar Tasarım ve Mimarlık Fakültesi - Görsel Sanatlar ve Tasarım Bölümü, Turkey
Abstract :
Being a brand, means making impression on customers conscious, giving trust and providing loyalty. Packaging design is one of the most important elements to become a brand that communicates with the consumer. Being a brand means an increase in product sales as well. However, packaging that surrounds our environment have many similarities in terms of design. This statement occurs especially in food packaging that the similarities cause difficulties for the customers while sales in making selection. In this article, food packaging designs, the importance of being a brand, similarities and differences between the brands, will be surveyed.
