Author/Authors
boratav, olcay gazi üniversitesi - sanat ve tasarım fakültesi - seramik tasarımı bölümü, turkey , gürdal, nur gazi üniversitesi - eğitim bilimleri entitüsü, turkey
Title Of Article
COMMERCİALİZATİON of ARTWORK AND THE AESTHETİCİZİNG of MERCHANDİSE IN THE CONTEXT of CULTURAL INDUSTRY
شماره ركورد
38516
Abstract
The process that began with the usage of reproduction techniques in art caused a rapid development in cultural industry. As a result of the urge to possess that most of the people have and the promise of happiness that cultural industry promotes, artwork turns into a merchandise and can be bought and sold as a product. In this study, regarding the concept of Cultural Industry that Adorno and Horkheimer firstly coined, it is examined how artwork turned into a merchandise and as a result of that how it commercialized and how these factors changed the artist, the artwork and the audience. It is studied that the artwork aestheticized and reproduced as a merchandise, that the conceptual ideas valued over the long-term production, that the audience turned into customers (consumers) and that the artists started to struggle to be in the art market in a his process.
From Page
96
NaturalLanguageKeyword
Reproduction , Cultural Industry , Popularization , Art Market , Merchandise
JournalTitle
Yildiz Journal Of Art and Design
To Page
109
JournalTitle
Yildiz Journal Of Art and Design
Link To Document