Author/Authors :
USTAAHMETOĞLU, Erol Rize Recep Tayyip Erdoğan Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi (İİBF) - İşletme Bölümü, Turkey , TOKLU, İsmail Tamer Artvin Çoruh Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi (İİBF) - İşletme Bölümü, Turkey
Title Of Article :
A SURVEY ON THE EFFECT OF ATTITUDE, HEALTH CONSCIOUSNESS AND FOOD SAFETY ON ORGANIC FOOD PURCHASE INTENTION
Abstract :
Along with the economic development in last years, it is seen that consumer interest in organic foods has increased. Together with prolongation of life and desire to increase the quality of life are of great importance in this increase. Researches demonstrated that consumers have turned to organic food due to the damages given to human health and the environment by food obtained from conventional agriculture. In this study, the effects of attitude, health consciousness and food safety on organic food purchase intention were examined. The relationship between these variables and demografic factors were also investigated by means of Chi-square analysis. The survey was conductedon 155 participantsselected by using convenience sampling method. As result, attitude toward organic food and food safety were found to be significant on organic food purchase intention. On the other hand, health consciousnesswas not found significant on purchase intention. With respect to demographic characteristics, occupation and attitudes towards organic products were found to be related with each other. It was also found that gender had a relation with organic food purchase intention
NaturalLanguageKeyword :
Organic food consumption , Attitude , Health consciousness , Food safety , Purchase intention
JournalTitle :
The International Journal Of Economic and Social Research
