Author/Authors :
YASAR, Fatih Beijing institute of Technology, China
Title Of Article :
COMPETITIVE STRATEGIES AND FIRM PERFORMANCE: CASE STUDY ON GAZIANTEP CARPETING SECTOR
Abstract :
In this paper, the effect of competitive strategies on firm performance is empirically inspected by considering value chain activities in Gaziantep carpeting industrial cluster. The findings of research reveal that there is no significant relationship between competitive strategies and firm performance in Gaziantep carpeting industry. The results of research suggest that in order to improve firm performance and to get sustainable competitive advantage in global markets, competitive strategies should be used resolutely and cost and differentiation strategies implemented simultaneously by decision makers.
NaturalLanguageKeyword :
Competitive strategies , Carpeting , Gaziantep
JournalTitle :
Mustafa Kemal University Journal Of Graduate School Of Social Sciences
