مرکز منطقه ای اطلاع رساني علوم و فناوري - SOCIAL CHANGES IN THE GLOBALIZATION OF THE MEDIA AND CONSUMER CONTROL

Abstract :

In explaining the basis of capitalism supranational area which has a significence of globalization, through the media that shape today’s world has to take effect. Media in shaping global markets, the transition from agriculture to industry here in the information society a new dimension to understanding the changing society’s consumption has won. New World order in the “Information Age”, called today’s understanding of the media in the media is in fact multi-national capital and neoliberalism grant from life outside any thought, one idea that could be seen trying to make the ruling. As global forces shaping mechanisms governing the process or controling American media, the New World on the cultural and social topics in the context of domination has realized. In our study of these mechanisms has taken historical and social aspects of the social and cultural level of the economy and the media have made the impacts and changes are emphasized. Media, to inform the public rather than the actual task, especially within the American hegemony by the dominant powers have been used as a weapon. In this context, “consume, obey and die” command influence over the consumer “e-life” as stated, but “e-colonialism” e return of the changes are discussed.