Author/Authors :
ÇABUK, Serap Çukurova Üniversitesi - İktisadi ve İdari Bilimler Fakültesi (İİBF), turkey , DOĞAN SÜDAŞ, Hatice Çukurova Üniversitesi - İktisadi ve İdari Bilimler Fakültesi (İİBF), turkey , KÖKSAL ARAÇ, Selin Çukurova Üniversitesi - İktisadi ve İdari Bilimler Fakültesi (İİBF), turkey
Title Of Article :
INVESTIGATION OF WOMEN ENTREPRENEURS WORK PROCESS: A RESEARCH ON ENTREPRENEURS IN ADANA
Abstract :
AbstractToday, with growing industrialization and social change, the number of women starting working life is increasing. In this study, it is intended to determine the women entrepreneurs’ profiles, the obstacles and opportunity possibilities faced with and to develop several recommendations in line with these findings. In addition, the marketing activities carried out by female entrepreneurs for the continuity of established works were examined. Data gathered from 100 women entrepreneurs in Adana with a face-to-face interview technique through a structured questionnaire. Findings were discussed from the perspectives of theory.
NaturalLanguageKeyword :
Women entrepreneurs , difficulties and opportunities in women entrepreneurship brand motivation level
JournalTitle :
Mustafa Kemal University Journal Of Graduate School Of Social Sciences
