BÜYÜKKURU, Meral Nevşehir Hacı Bektaş Veli Üniversitesi - Turizm Fakültesi, Turkey , ASLAN, Zeynep Nevşehir Hacı Bektaş Veli Üniversitesi - Turizm Fakültesi, Turkey

THE EFFECT OF COMMUNICATION SKILLS OF TOURIST GUIDES ON TOURISTS’ TOUR EXPERIENCES: A RESEARCH IN NEVSEHIR

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Based on the survey in this study has been targeted, to what degree to effects of the communication skills of tour guides on the tour experience of tourists which based on sample group by tourist guides in Nevsehir. Fort this purpose, tourists’ perceptions of their guides’ communication skills were measured through questionnaires. At the same time, questionnaires were applied to guided groups for their tour experience and their demographic characteristics. Data obtained from 390 local and foreign tourists visiting Nevsehir, were analyzed by computer. As a result of the analysis, it is discovered that communication skills of tourist guides have an impact on the tourists’ tour experience. Communication skills are more effective on ‘learning’ and ‘entertainment’ experiences which are the dimensions of the tour experience than ‘esthetic’ and ‘escape’ dimensions.

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Tourist Guide , Communication Skills , Tour Experience

Mustafa Kemal University Journal Of Graduate School Of Social Sciences

354