Author/Authors
EMİR, Oktay Afyon Kocatepe Üniversitesi - Turizm İşletmeciliği ve Otelcilik Yüksekokulu, Turkey
Title Of Article
The Role of the Travel Agencies in Marketing of Hotel Managements: A Consideration by Hotel Managements
شماره ركورد
44245
Abstract
The success of the marketing activities which are one of the most basic components to be used by the hotel managements in outmaneuvering in competition is directly associated with the activity of intermediary companies.The purpose of the survey in this context is to determine the role of the travel agencies as an intermediary in marketing of hotel managements.In collection of the data required for carrying out the purpose of the survey, survey method has been used, and survey that was prepared in this scope have been applied on the marketing managers of 85 hotel managements in Mugla and 212 in Istanbul. As a result of the survey, hotel managers stated that travel agencies have important roles on the marketing of hotel managements. In addition to this, it was revealed by the analyses that opinions of the managers of hotel managements that are active in Mugla are more positive than the opinions of the managers of hotel managements active in Istanbul.
From Page
1245
NaturalLanguageKeyword
Marketing , distribution channels , hotel managements , travelagencies
JournalTitle
Ege Academic Review (EAR)
To Page
1256
JournalTitle
Ege Academic Review (EAR)
Link To Document