Author/Authors
ÖZHAN DEDEOĞLU, Ayla Ege University - Faculty of Economics and Administrative Sciences - Department of Business Administration, Turkey , ÜSTÜNDAĞLI, Elif Ege University - Faculty of Economics and Administrative Sciences - Department of Business Administration, Turkey
Title Of Article
Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in İzmir
شماره ركورد
44265
Abstract
Consumer acculturation refers to socialization process in which an immigrant learns the consumption related behaviors and values of the host culture and integrate them with their original culture. The present study aims to contribute to the literature by studying consumer acculturation of Bosnian immigrants who had to migrate because of negative political and religious environment, in addition to socio-economical problems, in their home country. The study was conducted in Izmir/Turkey. Findings reveal that Bosnian immigrants have integrative attitudes toward Turkish culture while maintaining their original culture. They try to shield their community from consumer culture experienced in Izmir, as well. Findings also show that socio-historical factors are acculturative agents.
From Page
1
NaturalLanguageKeyword
consumer acculturation , consumer culture , bosnian immigrants
JournalTitle
Ege Academic Review (EAR)
To Page
14
JournalTitle
Ege Academic Review (EAR)
Link To Document