Author/Authors
HAMŞIOĞLU, A. Buğra Kırıkkale Üniversitesi - Sosyal Bilimler Enstitüsü - İşletme Bölümü, Turkey
Title Of Article
Market Orientation, Quality Orientation and Business Performance Relationship: A Study in Pharmaceutical Industry
شماره ركورد
44271
Abstract
The aim of this study is to (1) determine the effect of market orientation on business performance, (2) the effect of quality orientation on business performance, and (3) the effect of quality orientation on market orientation. The application area of this study is consisted of 140 medicine company in İstanbul.230 surveys from 76 medicine company are evaluated. In the Turkish literature, it is not found any theoretical and empirical studies that investigate all three concepts. Consequently, in the end of the study offers important results for not only the appliers but also for the researchers. According to the data observed the effect of market orientation and quality orientation on business performance is positive and quality orientation has positive effects on market orientation.
From Page
91
NaturalLanguageKeyword
marketing orientation , quality orientation , business performance , structural equality modelling
JournalTitle
Ege Academic Review (EAR)
To Page
101
JournalTitle
Ege Academic Review (EAR)
Link To Document