Author/Authors
KOÇOĞLU, Duygu Pamukkale Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü, Turkey
Title Of Article
Assessment of Growth Strategies of Top Corporations with FAHP: Denizli Case
شماره ركورد
44340
Abstract
Corporations determine alternative strategies to achieve their growth objectives and try to apply them. The most common growth strategies put forward by Igor Ansof are market penetration, market growth, product development and diversification. The aim of this study is to determine the growth strategies of the top 12 corporations of Denizli. The Fuzzy Analytical Hierarchy Process (FAHP) approach, which enables comparison of strategies, has been utilized as the basic research instrument and the degrees of importance of the growth strategies is determined. Findings reveals that market growth is the most commonly used growth strategy.
From Page
267
NaturalLanguageKeyword
Market development , market penetration , product development , diversification
JournalTitle
Ege Academic Review (EAR)
To Page
283
JournalTitle
Ege Academic Review (EAR)
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