competitiBusiness Strategies of SME’s, Innovation Types and Factors Influencing Their Innovation: Burdur Model

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Innovation is what we may call the most significant means of changing and rearranging life through research-and-development and production of technology, including the outcomes in economy. Improvements to innovation support rapid change in information production. Therefore, it is crucial for businesses to apply innovation management to survive and prosper in this age of information. From this point of view, the research aims to investigate the properties of SMEs in Burdur concerning strategy, innovation and whether they have developed innovation and an effective strategy thus far. Moreover, it aims to ascertain which strategies and innovation types they employ and factors influencing their innovation. We retrieved the data used in this study from the Burdur Commerce and Industry Chamber (BUTSO). We collected data through a survey that tests strategies, innovation types and factors influencing innovation for SMEs in Burdur. The results of the study show that internal and external factors are very important for SMEs. According to another result, process and marketing innovation is applied more frequently than product and organizational innovation in SMEs. Finally, the results of this study indicate that SMEs apply analyzer and defender strategy.

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Business strategies , innovation types , SMEs

Ege Academic Review (EAR)

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Ege Academic Review (EAR)