Author/Authors
ÖZHAN, Şeniz Namık Kemal Üniversitesi - Çorlu Meslek Yüksekokulu - İşletme Yönetimi, Turkey , ALTUĞ, Nevin Trakya Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - İşletme Bölümü Üretim Yönetimi ve Pazarlama A B D, Turkey
Title Of Article
The Effects of the Consumers’ Demographic Characteristics on Online Shopping Behavior
شماره ركورد
44499
Abstract
The aim of this study is to determine if there is a relationship between the demographic characteristics of the academic staff and their frequency of online shopping and spending amounts and in order to examine whether there are differences or not in terms of the perceived risks and benefits for online shopping according to their demographical characteristics. In the study, the data were obtained from the academic staff working at the universities located in Thrace Region through the method of questionnaire. As a result of the data analysis, it is seen that there is a significant relationship between the online shopping behavior and the income levels of the participants and the perceived benefits of online shopping process against itself vary according to different age groups.
From Page
481
NaturalLanguageKeyword
Online Shopping , Demographic Characteristics , Online Shopping Behavior , Academic Staff.
JournalTitle
Ege Academic Review (EAR)
To Page
493
JournalTitle
Ege Academic Review (EAR)
Link To Document