Author/Authors
BAYIN, Gamze Hacettepe Üniversitesi - İktisadi ve İdari Bilimler Fakültesi - Sağlık İdaresi Bölümü, Turkey , ÖNDER, Ömer Rıfkı Ankara Üniversitesi - Sağlık Bilimleri Fakültesi - Sağlık Yönetimi Bölümü, Turkey
Title Of Article
Determination of the Effect of Corporate Image of Health Institutions on Patient Loyalty
شماره ركورد
44506
Abstract
The purpose of the present study is to determine the corporate image and patient loyalty levels of a university hospital and a training and research hospital in Ankara, and to evaluate the relation between corporate image and patient loyalty. The sampling of the study consists of 756 polyclinic patients treated in a university hospital and a training and research hospital in Ankara. Number of patients was determined with the sample size formula. In conclusions of the study it was determined that there is a statistically significant difference in both corporate image and patient loyalty averages between the two hospitals. In addition, there is a strong, positive and statistically significant relation between patients’ corporate image and patient loyalty. Health institutions that aim to increase patient loyalty may be advised to place emphasize on their corporate image policies.
From Page
577
NaturalLanguageKeyword
Corporate Image , Patient Loyalty , Outpatients , Health Care Managament
JournalTitle
Ege Academic Review (EAR)
To Page
585
JournalTitle
Ege Academic Review (EAR)
Link To Document