Evaluation of Geographical Indications and Export Marketing in terms of Turkey

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Geographical indications have started to become a very important concept in commercial life and consumer market in recent years. In its basic sense, a geographical sign means a high-quality symbolic product according to similarities, shaped by natural conditions or human and economic conditions of a particular geographical location. In other words, it identifies products that are identified and gained fame with that geographical location. It is named for products that originate from natural and human conditions and are produced only in a unique geographical location. The origin products mentioned here are used in a wide range from agricultural products to handicrafts, from natural stones to woven products. Undoubtedly, products bearing a certain geographical mark; it is seen as products which are trusted by consumers, which are preferred and which form a special market in their own right. These characteristics can be described as a market created by consumers who exhibit different homogenous characteristics to consumers and who exhibit different buying behaviors. This particular market has a very advantageous and strong market structure compared to similar products with its own marketing components. This work has brought a new perspective by considering the geographical location and conditions of the concept of geographical indications, the overall evaluation made by marketing activities and contribute to the economy of the country of origin of these products were examined products in Turkey. In the last part of the work, structural proposals have been included in order to increase the export marketing of products bearing geographical indications both in Turkey and abroad.

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Geographical Signs , Marketing , Export Marketing , Agriculture

eastern geographical review

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eastern geographical review