IMPORTANCE OF EMPLOYEE REQUIREMENTS IN CREATING BRAND AND GENERAL SERVICE VALUE: A RESEARCH IN BOLU HOTELS

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While tourism is developing in consequence of the influence of social and economic conditions, tourism enterprises need to constantly renew their products and services, to create customer value and to maintain the quality of service because of competition in free market conditions. The customer centricity and the need for qualified human resources for success in the operations of hotel enterprises necessitate managing and developing processes for recruitment and to consider occupational recruitment with the right policies. This study was conducted to examine the relationship between occupational requirements and brand value and general service value perception. The research was carried out through the data obtained using survey method from the managers of hotel companies operating in Bolu. The data were analyzed by statistical analysis methods and the obtained findings were presented. It was observed that the occupational requirements of the hotel enterprises affected positively and significantly the perception of brand value and general service value in consequence of the research.

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Employee Requirements , Brand Value , General Service Value

Abant Sosyal Bilimler Dergisi

1016

Abant Sosyal Bilimler Dergisi