Author/Authors
topsakal, taybe uşak üniversitesi, Turkey
Title Of Article
NEWS READING PREFERENCES OF USERS IN THE CONTEXT OF PERSONALIZED NEWS APPLICATIONS: BUNDLE APPLICATION EXAMPLE
شماره ركورد
45368
Abstract
The applications where users can select news and content in line with their interests are increasing. Users can access the news and content they are interested in with personalized applications and platforms. The purpose of this study is to reveal what kinds of news users are reading using personalized news applications. Bundle application, which is a personalized news platform, offers the news and content selected by users on a single platform. Users can read news and content according to their personal interests and preferences by choosing the news sources they want to read. On the featured page of the Bundle app is shown users most read, shared and liked news and contents. 138 news displayed on the featured page of the Bundle application between 18-24 January 2020 were examined through the document review method within the framework of the uses and gratification theory. The findings reveal that users prefer to read soft news that includes lifestyle and entertainment rather than serious and agenda news. Users prefer next generation digital information and news platforms rather than mainstream media. Users read soft and interesting news.
From Page
659
NaturalLanguageKeyword
Personalized News , Uses and Gratification Theory , Hard News , Soft News , Bundle Application
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
686
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document