Author/Authors
yücel, derya bolu abant izzet baysal üniversitesi, Turkey , halis, muhsin bolu abant izzet baysal üniversitesi, Turkey
Title Of Article
IMPORTANCE OF OPEN INNOVATION IN TOURISM SECTOR AND ITS BENEFITS
شماره ركورد
45379
Abstract
Due to changing environmental conditions, it has become necessary for businesses to create innovation with the help of both internal and external processes. These external processes involved in open innovation; It can be in the form of joint information and technology sharing with other companies, suppliers and crowdsourcing, where the company is in competition, or it can be carried out by collecting innovation suggestions from its customers through a common platform that they will create as a company. In this way, companies can develop new products and services much more effectively by using external innovation resources and sharing their innovation opportunities with other companies.In this study prepared within this framework, after explaining the importance and difficulty of innovation for the tourism sector, the concept of open innovation is discussed and the points where it differs with the traditional innovation approach are included. In the study, some open innovation applications in the tourism sector are taken into consideration and the importance of open innovation for the tourism sector and the opportunities and benefits it will provide are evaluated.
From Page
833
NaturalLanguageKeyword
Open Innovation , Tourism , Closed Innovation , Crowdsourcing
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
852
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document