Author/Authors
ahmetoğullari, kayhan bursa uludağ üniversitesi, Turkey
Title Of Article
PRELIMINARY OF BEHAVIOR TO PURCHASE INTEREST-FREE FINANCIAL PRODUCTS: AN APPLIED STUDY BASED ON REASONABLE ACTION THEORY
شماره ركورد
45453
Abstract
The problems of the current financial system around the world lead to new financial models. It is the rapidly developing and highly reliable interest-free financial system and instruments among alternative models. The aim of this study is to measure the effect of religious motives and utilitarian perceptions, which are the most important factors in the purchase of interest-free financial products. In addition, it focuses on the mediating role of utilitarianism in the effect of religiosity on purchasing behavior. In addition, the interaction between the religiousness and utilitarianism of participation bank customers is examined. According to the results of the research, while utilitarian perceptions have a significant effect on the purchasing behavior of participation bank consumers, the effect of religiosity alone has not been determined. In addition, it is observed that religiosity has a significant effect on utilitarian perceptions. Finally, it is observed that it is perceived utilitarianism that makes the effect of religiosity meaningful on purchasing behaviors and plays a full mediating role.
From Page
707
NaturalLanguageKeyword
Interest , Free Finance , Religiosity , Perceived Utilitarianism , Purchasing Behaviors , Rational Action Theory
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
731
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document