مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing/R&D integration in the pharmaceutical industry

Author/Authors :

Markus C. Becker، نويسنده , , Morten Lillemark، نويسنده ,

DocumentNumber :

1220807

Title Of Article :

Marketing/R&D integration in the pharmaceutical industry

شماره ركورد :

7040

From Page :

105

NaturalLanguageKeyword :

Marketing , R&D , Cross-functional integration , innovation management , pharmaceutical industry

JournalTitle :

Studia Iranica

To Page :

120

To Page :

120

Link To Document :