Author/Authors
Markus C. Becker، نويسنده , , Morten Lillemark، نويسنده ,
DocumentNumber
1220807
Title Of Article
Marketing/R&D integration in the pharmaceutical industry
شماره ركورد
7040
From Page
105
NaturalLanguageKeyword
Marketing , R&D , Cross-functional integration , innovation management , pharmaceutical industry
JournalTitle
Studia Iranica
To Page
120
To Page
120
Link To Document