• DocumentCode
    1007453
  • Title

    The Soul Of A New Mercedes

  • Author

    Voelcker, John

  • Volume
    45
  • Issue
    12
  • fYear
    2008
  • Firstpage
    36
  • Lastpage
    41
  • Abstract
    Car buyers everywhere are spurning gas guzzlers, and some carmakers feel the pain more than others. Take Mercedes-Benz, long known for its luxury cars - its flagship S-Class is a full-size sedan that starts at around US $90,000. Without sacrificing performance or comfort, the company must meet the expectations of its increasingly environmentally conscious customers. Mercedes, a division of Daimler, has ingeniously applied technology to come up with a stunning solution. It´s the F700 research car, which debuted last year. The F700 was created to give customers a preview of what they might expect from an S-Class sedan 10 years from now. The interior is hugely spacious, modern, and filled with electronics; the exterior is shiny and sleek, a dramatic evolution from Mercedes´s current upright look. The car is also fast: it goes from 0 to 100 kilometers per hour in 7.5 seconds.
  • Keywords
    automobile industry; automobiles; customer satisfaction; Daimler; F700 research car; Mercedes-Benz; S-Class sedan; automobile industry; customer satisfaction; luxury cars; Pain;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.2008.4687367
  • Filename
    4687367