DocumentCode
1007453
Title
The Soul Of A New Mercedes
Author
Voelcker, John
Volume
45
Issue
12
fYear
2008
Firstpage
36
Lastpage
41
Abstract
Car buyers everywhere are spurning gas guzzlers, and some carmakers feel the pain more than others. Take Mercedes-Benz, long known for its luxury cars - its flagship S-Class is a full-size sedan that starts at around US $90,000. Without sacrificing performance or comfort, the company must meet the expectations of its increasingly environmentally conscious customers. Mercedes, a division of Daimler, has ingeniously applied technology to come up with a stunning solution. It´s the F700 research car, which debuted last year. The F700 was created to give customers a preview of what they might expect from an S-Class sedan 10 years from now. The interior is hugely spacious, modern, and filled with electronics; the exterior is shiny and sleek, a dramatic evolution from Mercedes´s current upright look. The car is also fast: it goes from 0 to 100 kilometers per hour in 7.5 seconds.
Keywords
automobile industry; automobiles; customer satisfaction; Daimler; F700 research car; Mercedes-Benz; S-Class sedan; automobile industry; customer satisfaction; luxury cars; Pain;
fLanguage
English
Journal_Title
Spectrum, IEEE
Publisher
ieee
ISSN
0018-9235
Type
jour
DOI
10.1109/MSPEC.2008.4687367
Filename
4687367
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