Abstract :
Things are about to change for mobile network operators, although they don´t yet know whether it will be for better or worse. What the operators do know is that, unless they find a way to adjust their business models, they risk becoming nothing more than providers of low-cost mobile data connections that carry other people´s money- making services. Mobile operators have always thrived on introducing disruptive technologies that were then marketed as vital products and services. They are now becoming victims of their own success. People all over the world behave as if not having a mobile phone is like being deprived of running water. While global subscriber numbers are still growing, saturation and fierce competition in the more mature markets are leading to the inevitable commoditisation of mobile telephony.
