Abstract :
It\´s been said that all business-to-business sales are motivated by either fear or greed. Traditionally, security products and services have been a fear sell: fear of burglars, murderers, kidnappers, and, more recently, hackers. Despite the computer security industry\´s repeated attempts to position itself as a greed sell - "better managing your risks will make your company more profitable" - fear remains the primary motivator.
Keywords :
risk management; security of data; business-to-business sales; computer security industry; security products; security risks; security services; Computer hacking; Computer industry; Computer security; Marketing and sales; Privacy; data privacy; deata security protection; security; software liability;
