Title :
Technical and marketing aggressiveness and the effectiveness of research and development
Author :
Brockhoff, Klaus ; Pearson, Alan
Author_Institution :
Inst. for Res. in Innovation, Kiel Univ., Germany
fDate :
11/1/1992 12:00:00 AM
Abstract :
It is argued that the degree of technical and marketing aggressiveness has an impact on the performance of a firm. The reasons for this are explored drawing upon a number of recent research studies. The conclusions are that these two dimensions, which are identifiable in practice, are useful descriptors of important organizational characteristics and as such provide information for managerial decisions
Keywords :
marketing; research and development management; development; marketing aggressiveness; research; technical aggressiveness; Companies; Engineering management; Engineering profession; Innovation management; Mathematical model; Microcomputers; Research and development; Technological innovation;
Journal_Title :
Engineering Management, IEEE Transactions on
