Title :
Paid search [search engines]
Author :
Jansen, Bernard J.
Author_Institution :
Coll. of Inf. Sci. & Technol., Pennsylvania State Univ., University Park, PA
fDate :
7/1/2006 12:00:00 AM
Abstract :
With paid search, the content provider, search engine, and user have mutually supporting goals. With paid or sponsored search, content providers pay Web search engines to display sponsored links in response to user queries alongside the algorithmic links, also known as organic or nonsponsored links
Keywords :
Internet; search engines; Web search engine; algorithmic links; content provider; nonsponsored links; organic link; paid search; Advertising; Cost accounting; Displays; Search engines; Target tracking; Traffic control; Uniform resource locators; User interfaces; Web search; search; web technologies;
DOI :
10.1109/MC.2006.243
