DocumentCode
1054909
Title
Mobile ads: the future
Author
Kalish, Danny
Volume
5
Issue
4
fYear
2007
Firstpage
40
Lastpage
41
Abstract
Mobile operators need to adopt an approach that allows them to target specific users with relevant advertisements, and at the same time manage the overall ad-related user experience including user privacy and charging aspects. The mobile device is potentially the most effective advertising media ever developed. It is personal, always-on and enables precise targeting of advertising based on contextual information such as location, user profile and usage history.
Keywords
advertising data processing; data privacy; mobile computing; charging aspects; contextual information; mobile advertising; usage history; user privacy; user profile;
fLanguage
English
Journal_Title
Communications Engineer
Publisher
iet
ISSN
1479-8352
Type
jour
Filename
4444815
Link To Document