Title :
Business Models for Mobile Commerce Services: Requirements, Design, and the Future
Author_Institution :
Georgia State Univ., Atlanta, GA
Abstract :
Mobile commerce (m-commerce) is generating considerable interest and has led to the design and development of new services, but it lacks a suitable business model. This article presents business model requirements, existing models, and ways to design effective business models for emerging m-commerce services.
Keywords :
electronic commerce; mobile computing; business model requirements; consumer markets; m-commerce services; mobile commerce services; mobile content services; mobile financial; wireless infrastructure; Business; Energy management; Financial management; Inventory management; Land mobile radio cellular systems; Network servers; Quality management; Transaction databases; Wireless LAN; World Wide Web; and content service providers; business model; location service providers; mobile commerce; wireless carriers;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2008.117
