Title :
The Components and Impact of Sponsored Search
Author :
Jansen, Bernard J. ; Flaherty, Theresa B. ; Baeza-Yates, Ricardo ; Hunter, Lee ; Kitts, Brendan ; Murphy, Jamie
Author_Institution :
Pennsylvania State Univ., University Park, PA
fDate :
5/1/2009 12:00:00 AM
Abstract :
Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Keywords :
Internet; advertising data processing; human computer interaction; search engines; Internet; human computer interaction; marketing; search engine; sponsored search advertising; Advertising; Blogs; Displays; Finance; Internet; Particle measurements; Search engines; Streaming media; Traffic control; Videos; IT systems; Information technology; Sponsored search;
DOI :
10.1109/MC.2009.164
