DocumentCode
1066640
Title
The Components and Impact of Sponsored Search
Author
Jansen, Bernard J. ; Flaherty, Theresa B. ; Baeza-Yates, Ricardo ; Hunter, Lee ; Kitts, Brendan ; Murphy, Jamie
Author_Institution
Pennsylvania State Univ., University Park, PA
Volume
42
Issue
5
fYear
2009
fDate
5/1/2009 12:00:00 AM
Firstpage
98
Lastpage
101
Abstract
Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns. Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Keywords
Internet; advertising data processing; human computer interaction; search engines; Internet; human computer interaction; marketing; search engine; sponsored search advertising; Advertising; Blogs; Displays; Finance; Internet; Particle measurements; Search engines; Streaming media; Traffic control; Videos; IT systems; Information technology; Sponsored search;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.2009.164
Filename
5070052
Link To Document