Abstract :
This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM´s strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel´s strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak´s look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.