DocumentCode :
107020
Title :
From the Editor´s Desk
Author :
Heide, Lars
Author_Institution :
Copenhagen Business School
Volume :
35
Issue :
4
fYear :
2013
fDate :
Oct.-Dec. 2013
Firstpage :
2
Lastpage :
3
Abstract :
This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM´s strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel´s strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak´s look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.
Keywords :
Apple; Atari; British Tabulating Machine; Burroughs; Commodore; IBM; IBM sales organization; IBM salesmen; Intel; computer dealer demos; computer hardware; history of computing; microcomputer industry; microcomputing;
fLanguage :
English
Journal_Title :
Annals of the History of Computing, IEEE
Publisher :
ieee
ISSN :
1058-6180
Type :
jour
DOI :
10.1109/MAHC.2013.51
Filename :
6674015
Link To Document :
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