Title :
Converting investment into profit [innovation productivity]
Author :
Percival, Donald ; Reid, J.
Author_Institution :
PRTM, Frankfurt, Germany
Abstract :
This article addresses the five most immediate steps for any company struggling to realize a return on investment from their R&D activities. Each lever is designed to help companies ask the right questions in order to improve efficiency and drive change.
Keywords :
innovation management; investment; product development; productivity; profitability; R&D activities; R&D innovation productivity; architecture leverage; knowledge leverage; organisational leverage; pipeline management; platform leverage; portfolio management; process leverage; product development; profit; return on investment;
Journal_Title :
Engineering Management Journal
