Title :
Developing Disruptive Products for Emerging Economies: Lessons From Asian Cases
Author :
Chang-Chieh Hang ; Jin Chen ; Subramian, Annapoornima M.
Author_Institution :
Univ. of Warwick, Coventry, UK
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Keywords :
consumer behaviour; innovation management; macroeconomics; organisational aspects; Asia; R&D practice; disruptive product; emerging economy; innovative firm; managerial practice; market; multinational company; price-performance ratio; resource constraint; Companies; Context; Microwave ovens; Microwave theory and techniques; Motorcycles; Technological innovation; disruptive innovation; emerging economies; price/performance ratio; reverse innovation;
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.2013.2287363
