Timing for success - [management branding]

Omega is the world´s largest watch manufacturer and has developed a portfolio of marketing alliances with aspirational brands such as James Bond, the Olympics and even NASA´s Lunar Landings.Omega has a long tradition of being the Olympic standard timekeeper, since the 1932 Games. Today, the Swatch Group continues to invest heavily in research and development, driving the steady expansion of its leading position in materials and process technologies and in product design and manufacturing. In particular, the Swatch Group engages in significant development activities in microelectronics and micro-mechanics. Sports timing and measurement technologies, although not a core business, play a key role in Omega´s brand and corporate visibility.