Title :
Financial Analysis and Marketing Strategy
Author :
Michell, P. C. N.
Author_Institution :
Management Development Programmes, Bradford University, Discusses Some of the Key Issues Involved in the Selection and Implementation of Marketing Strategies
fDate :
3/1/1985 12:00:00 AM
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1985.4306102
