Title :
Marketing Mistakes: How Exporters Go Astray
Author :
Bardenhagen, Arthur ; Colleran, Joseph
fDate :
3/1/1985 12:00:00 AM
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1985.4306108
