Title :
A Conceptual Model of Long-Range Multinational Marketing Planning
Author :
Sheth, Jagdish N.
Author_Institution :
University of Illinois, Urbana-Champaign, Ill., U.S.A.
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1974.4306399
