Title: Advances in mulsemedia = multiple sensorial media

Traditionally, multimedia applications have primarily engaged two of the human senses? the audio and the visual? out of the five possible. With recent advances in computational technology, it is now possible to talk of applications that engage the other three senses, as well: tactile, olfaction, and gustatory. This integration leads to a paradigm shift away from the old multimedia towards the new mulsemedia: multiple sensorial media. In his talk, The Keynote will focus on the issue of the perceptual experience of multimedia and how research in the area has opened new and sometimes challenging opportunities for mulsemedia applications.