Title :
The Advisor Project: A Study of Industrial Marketing Budgets
Author :
Lilien, Gary L. ; Little, John D. C.
Author_Institution :
Massachusetts Institute of Technology
fDate :
6/1/1979 12:00:00 AM
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1979.4306732