Title :
What R & D can Expect from Marketing Research
Author :
Lantos, Peter R.
fDate :
6/1/1979 12:00:00 AM
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1979.4306733
