Performance evaluation of ´WBC over DVB-H´ system

Author

Ji, Zhanlin ; Ganchev, Ivan ; O´Droma, Máirtín

Author_Institution

Telecommun. Res. Centre, Univ. of Limerick, Limerick, Ireland

Volume

55

Issue

2

fYear

2009

fDate

5/1/2009 12:00:00 AM

Firstpage

754

Lastpage

762

Abstract

Wireless billboard channels (WBCs) are fundamental to the consumer-centric business model (CBM) of the new emerging ubiquitous consumer wireless world (UCWW). They were introduced as instruments to facilitate service advertisement, discovery and association (ADA). A WBC three-layer model, a set of efficient algorithms and a software testbed for WBC over digital video broadcast - handheld (DVB-H), is set out in this paper. With the proposed end-to-end novel solution, the service advertisements can be broadcast on WBC in an efficient and intelligent way.

Keywords

digital video broadcasting; performance evaluation; advertisement discovery and association; consumer-centric business model; digital video broadcast handheld; performance evaluation; ubiquitous consumer wireless world; wireless billboard channels; Broadcast technology; Digital video broadcasting; Instruments; Multiagent systems; Physical layer; Protocols; Software algorithms; Software testing; White blood cells; WiMAX; (UCWW), Consumer-centric Business Model (CBM), Wireless; Association (ADA), Multi-Agent System (MAS); Billboard Channels (WBCs), Advertisement Discovery and; Ubiquitous Consumer Wireless World;

fLanguage

English

Journal_Title

Consumer Electronics, IEEE Transactions on

Publisher

ieee

ISSN

0098-3063

Type

jour

DOI

10.1109/TCE.2009.5174450

Filename

5174450