“Customer Value Method” which change technology into customer value & new business: Professional Consulting that fuses theory & practice

Over 30 years, our R&D division produces new business through technology & skills. This presentation explores some recent method which creates new business and execution examples in Japan´s company. We call this “Customer Value Method” which changes technology into customer value & new business. The feature of “Customer Value Method” consists of the visible planning process which engineers and marketers connects the technology strong points into customer value in the concurrent meeting. In this paper the authors present the procedure to develop customer value and implement on B2B examples, especially material resource company.