A hybrid roadmapping method for technology forecasting and assessment: A case study in an Information and Communication Technology Company

Technology roadmapping is an indispensable method for aligning closely between strategic objectives and technology management, especially technology-intensive enterprises. It is interesting to note that most companies are pursuing technology roadmapping approaches is very compelling, but the normal perspective for most companies is from inside to out which they start by looking at their own organization. To address the limitations found in the existing methods, this paper aims to develop a hybrid roadmapping method (HRMM) by incorporating two inside-out and outside-in perspectives for technology forecasting and assessment which provides companies with fresh insights for strategic innovation and technology planning. The HRMM is composed of four main steps which include preliminary discussion, inside-out roadmapping, outside-out roadmapping and follow-up discussion, respectively. It has been developed to provide a roadmap for strategic and innovation planning in inside-out and outside-in perspectives. The capability of the HRMM is realized through a case study conducted in the Information and Communication Technology (ICT) Industry and encouraging results have been obtained.