Title :
Research on intellectual property management for ‘Technology Branding’
Author :
Kamijo, Yukiko ; Sugimitsu, Kazunari
Author_Institution :
Grad. Program in Syst. for Intellectual Creation, Kanazawa Inst. of Technol., Toyo, Japan
Abstract :
In this study, we investigated some cases how to brand the technology held by manufacturers, and how to maximize the value of their goods and services. We also investigated the intellectual property management for "Technology Branding". In particular, The method of "Technology Branding" utilizing intellectual property law by global companies will be described.
Keywords :
globalisation; industrial property; technology management; value engineering; global companies; intellectual property law; intellectual property management; technology branding; value maximization; Companies; Intellectual property; Licenses; Manufacturing; Technological innovation; Visualization;
Conference_Titel :
Management of Engineering & Technology (PICMET), 2014 Portland International Conference on
Conference_Location :
Kanazawa
