DocumentCode
115162
Title
Consumer-oriented service innovation in music industry
Author
Chen, Etta Y. I. ; Chi-Jen Li
fYear
2014
fDate
27-31 July 2014
Firstpage
3191
Lastpage
3201
Abstract
This case study aims to take the digital and experiential marketing projects of Wind music co. to explore new service/product innovation opportunities in this digitalized industry. By adopting new and creative technology, this case enhanced the value of music and even more approach new business customers and final consumers.
Keywords
innovation management; marketing; music; business customers; consumer-oriented service innovation; digital marketing projects; digitalized industry; experiential marketing projects; final consumers; music industry; service-product innovation opportunities; Abstracts; Business; Industries; Internet; Mobile communication; Music; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering & Technology (PICMET), 2014 Portland International Conference on
Conference_Location
Kanazawa
Type
conf
Filename
6921049
Link To Document