DocumentCode

1152705

Title

Branding: how to own a piece of your customer´s mind

Author

Mullin, Roddy

Volume

16

Issue

5

fYear

2006

Firstpage

38

Lastpage

39

fLanguage

English

Journal_Title

Engineering Management Journal

Publisher

iet

ISSN

0960-7919

Type

jour

Filename

4105836