DocumentCode :
1152705
Title :
Branding: how to own a piece of your customer´s mind
Author :
Mullin, Roddy
Volume :
16
Issue :
5
fYear :
2006
Firstpage :
38
Lastpage :
39
fLanguage :
English
Journal_Title :
Engineering Management Journal
Publisher :
iet
ISSN :
0960-7919
Type :
jour
Filename :
4105836
Link To Document :
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