Marketing customized products: A discussion on the preference of color combinations

Nowadays firms design personal products, that is, customized product s which included changing its color and material to fulfilled consumer diversified needs. The study focuses on exploring the relation between aesthetics lifestyle and color combination of the simple model of a cellular phone. The scale of aesthetics lifestyle is adopted in this study to investigate the consumers´ preferences of color combinations. The research result shows that: First, there are the correlations between monochrome, double-color, and tri - colored. Second, different type and matching colors of products won´t affect the choice of colors. Besides, the color preferences of the blocks on product want to highlight the block of trademark, but other blocks are only slightly differences.