Disruptive innovation and the two views of entrepreneurial opportunity

In view of the importance of disruptive innovations (DI) in both emerging and advanced economies, a better understanding of opportunities for disruptive innovations is called for. We provide case study exemplars that illustrate how entrepreneurs have undertaken disruptive innovations for customers of low-end and new markets. These are innovations that have the potential to be disruptive but perceiving and acting on opportunities to innovate in this way is problematic. By extending research on the generation of entrepreneurial opportunities into the arena of disruptive innovations, the paper aims to contribute to understanding of both DI and the nature of opportunity generation and to provide a basis for guidance to practitioners.