Study on the effects of Internet for science communication in China

With the continuous development of Internet technology, not only the number of Internet users is increasing, the contents of dissemination are abundant, but also communication forms change rapidly, such as micro-blog, micro message and so on. For science communication, Internet has become an effective scientific communication media, and plays a great role in communication. But at the same time, the spread characteristics of Internet itself also can produce some negative effects during the communication process. The main content of this paper is the analysis of the positive and negative effects of Internet for science communication in China, and explores the fundamental reasons that make the two side effects, so as to find the better ways to using Internet for science communication. To be specific, this paper includes three parts: the first part is the analysis of the positive and negative effects of Internet for science communication through the Shanghai World Expo, robbing salt storm, and so forth; the second part is through the analysis of the propagation characteristics of the Internet to explore the fundamental reasons that make the two side effects; the third part gives some proposals about how to make better use of Internet for science communication.