Abstract :
Many consumers want the products they buy to be ´greener´, and research carried out with shoppers in recent years shows they welcome some kind of ´environmental friendliness´ label on goods. Labels giving the carbon footprint of a product suggest the company is actively trying to be more sustainable and are generally trusted by consumers, who regard them as a green badge for both the brand on the shelf and the shelf it is on. Companies are being encouraged to go green by taking up a new scheme for displaying the carbon footprint of their products. For the Carbon Trust, BSI and the government, PAS 2050 represents a significant milestone in setting a single, consistent and simplified methodology for companies to work with.
