Consideration of model of service value structure for Internet information providing services: Proposed multi-value structure layered business model for services

Service businesses have recently been expanding and economic activities have focused on service value exchanges. The Internet has recently become a crucial infrastructure in our lives and the number of Internet information service companies has increased. They are recognized as being a new industry. Business relations are not simple value exchanges between clients and providers in this area of business and they mutually co-create value by utilizing one another´s information. This information exchange process is stored as data and is subject to feedback from third party users. This business activity is not only described by using a simple model of a one-to-one money economy but it is also necessary to consider such factors as reputation and economic business models. As a result, service business companies need to use new management methods that are not based on conventional indices to sustain their service businesses. We attempted to build a multi-value structure layered business model with variations on the time axis. The model was newly generated in information providing services on the Internet. Here, we propose an effective method of managing the new business model.